11 Powerful Methods of Sales Lead Generation

by Jim Klein

Are you searching for new and innovative ways of sales lead
generation? Are you lacking in sources of good quality leads? Are
you tired and bored using the same methods for generating sales
leads?

If you answered No to these questions you're either satisfied with
the income you're earning - or you're not interested in earning a
6-figure income in sales. Please stop reading this article.

If you answered Yes, then you're going to be very excited to read
not only this article but the rest of the series I've written on
sales lead generation.

Here are the 11 most profitable methods I've found for sales lead
generation that have turned hundreds of sales people into 6-figure
sales people.

Sphere of Influence

Create a list of at least 100 people you know. Send out an
introductory letter telling them about your product or service.
Talk with each person at least every three months. Send them
information of interest at planned intervals throughout the year.
Consistently ask for and receive quality referrals. Remember, if
each person you know also knows 100 people, well you get the idea.

Cold calling

Using cold calling effectively for sales lead generation requires
five key ingredients. Target the market you are going to call. Know
your objective (get an appointment, get a name). Have a memorized
script. Smile. Be prepared for rejection. Have fun!

Knocking on doors

This method is much the same as cold calling. I used this very
effectively in real estate. I used to knock on doors year round. Do
you think people would remember someone who knocked on their door
in the middle of winter?

Farming

This is another technique that is used effectively in real estate
and can be adapted to any product or service. Pick a market of 200
homes or businesses and become the only person they think of in
regards to your product or service.

Seminars

Seminars are great for sales lead generation. People who attend
your seminar have an interest in the information you are presenting
and a need for your product or service.

Mass mailing

Also known as direct marketing. Successful used of this method
requires mailing a well written sales letter to a targeted mailing
list.

Newspapers

Pay attention to the local news, business and announcements
sections. Look for the people who get promoted, have babies, buy
and sell homes and start up new businesses. There may be leads here
for your product or service.

Email publications

Getting email addresses of past and current clients, your sphere of
influence and any one else you come in contact with is a great way
to keep in touch.

Hairstylist

Most everyone has a barber or hairstylist they use on a regular
basis. When ever I'm in the chair the conversation covers a variety
of topics.

Offer them a $1 for every card they pass out or motivate them even
more by offering a percentage of the sale that result from their
referral.

I've even picked up business myself while getting my haircut. Keep
your ears and eyes open at all times.

Daily Contacts

Every day when you leave the house take twenty business cards with
you and make it a point to give them away. That's twenty cards
times five work days. If you're really ambitious, do it on Saturday
and Sunday also.

When you're looking to generate lots of quality sales leads the
more lines you have in the water the more fish you're apt to catch.

These are all effective methods of sales lead generation and should
be used regularly.

The title says 11 methods of sales lead generation, however, if you
count there are only ten. That's because I created an article
specifically for the most effective lead generation method which
I'll feature in next weeks "Sales Advisor".

If you effectively work this method you will soon find you have
more business than you can handle.