How to Increase Sales by 25% to 300%

by Charlie Cook

Have you ever wished more people knew about your products and services and that more people were buying from you?

If your potential buyers have never heard of you - you won’t sell much. Anyone in sales knows this. You know that the first step is to get attention, to get the phone ringing and then you can get orders pouring in.

What’s the fastest way to do this, to make more sales and profits?

The accepted logic is that to increase sales you need to spend more on marketing and advertising. For the most part this is WRONG!

It's true if you spend more on advertising you’ll increase your exposure but if your existing ads aren’t converting into sales, you’re just throwing money out the window.

Wouldn't you like to spend less and make more instead?

Let me ask you a quick question.

When you run an ad, send out a mailing or try to drum up business with your web site, what words are you using? Are they about you or your products?

If they’re focused on you or your products you’re making a fatal mistake that’s killing your sales. That’s why your conversion rates are so low.

Think about it. What do your potential clients care more about, your company name, product name or how it’s going to help them?

When your potential clients have money to spend, they’re not thinking about you, they’re thinking about themselves.

What’s the simple solution?

Use the first few words your prospect’s see at the top of your marketing materials to tell them how you can help them.


Sounds too simple to work?

This simple change has helped my clients increase leads and sales by a minimum of twenty-five percent and in some cases by thousands of percent, just by changing a few words. Of course with the right words, they captured their prospects’ interests and their business. You can do the same!

2008© In Mind Communications, LLC. All rights reserved.

The author, Charlie Cook, helps business owners and marketing and sales professionals attract more clients and be more successful. Receive his Free Marketing and Sales Ideas eBook, '7 Steps to Get More Clients and Grow Your Business,' full of practical strategies you can use to make more this week. Claim your copy at: http://www.mfsstore.com/cmd.php?Clk=2564241