Wednesday, July 29, 2009

119% Business Growth In 90 Days by Rod Moore

Is it possible for you to achieve 119% Business Growth In The Next 90 Days?

Yes absolutely it is possible and in this article I will share with you the three key areas to focus on, and why you only need to make incremental improvements in these three key areas to achieve substantial business growth.

The key is getting access to the right knowledge and implementing the right systems into your business. (Note: You want to make sure you are getting advice from the right people ... don't take advice from a Prosperity Coach for instance, unless they have a truly prosperous mindset and results. Many business owners have made the mistake of having the Yellow Pages rep determine how their advertisment should look).

Following a simple formula we have been able to help clients achieve business growth of up to 10 times in less than 90 days. The obvious question is how do you do it? What do you focus on to create this sort of business growth?

Well the good news is this ... there is only three things to FOCUS your attention on to grow your business. These three things are:

1/ ATTRACT More Leads - Your ability and your SYSTEMS for attracting new leads to your business will greatly determine your success in business. If you are not attracting leads to you then chances are good your business will not prosper and grow. When you have in place the right system to ATTRACT an endless stream of leads to you then you are on the right path to build a successful business. So the question then is this ... How many leads have you attracted to you this month? If the answer is not many then this is where you start ... put in place the SYSTEMS to ATTRACT more leads to you.

2/ CONVERT More Leads Into Clients - When you are attracting leads to you then the next step is to CONVERT those leads into paying clients. Again this requires a well thought out system ... its about designing your Marketing Funnel and the logical sequence of events you take your leads through so that they sell themselves on becoming your client. What are the steps in your Marketing Funnel that help leads sell themselves on becoming clients? What is your current conversion rate of leads to clients? If you do not know then it is costing you money and holding you back from growing your business.

3/ INCREASE Value Of These Clients - The final step to growing your business then is to INCREASE the value of each of your clients. There are many different strategies you want to consider here. One of the biggest mistakes I see Small Business owners making is that they don't package their products / services correctly and they don't value what they do sufficiently. In other words they are underselling their worth in the market place. You want to fix this asap. How can you increase the value of each of your clients?

If you are not getting the RESULTS you are looking for from your business then what you need to fix are these three key areas above. Now for the good news ...

You only need to make incremental improvements in each of these three areas to make substantial increases in overall business growth.

Let's look at an example for a moment of say a Business Coach with the following numbers:

- Number of Leads per month 50 (Of which 5 turn into genuine prospects)
- Conversion Rate 4%
- Number of Clients per month 2
- Value of Each Client $5,000

Therefore on these numbers this Business Coach would be doing appx $120,000 revenue per annum.

So what would happen if we focused on the 3 key areas and made a modest improvement of just 10% in these 3 areas? Well now the numbers look like this:

- Number of Leads per month 55 (Of which 5.5 turn into genuine prospects)
- Conversion Rate 4.4%
- Number of Clients per month 2.4
- Value of Each Client $5,500

Now the Business Coach has increased revenue to $158,400 which is an increase of $38,400. This is an increase in their business of 32%.

What happens if you developed the right SYSTEMS in each of these three areas, and implemented them with the right guidance and created a 30% increment in each of these three areas? Now it gets exciting ...

- Number of Leads per month 65 (Of which 6.5 turn into genuine prospects)
- Conversion Rate 5.2%
- Number of Clients per month 3.3
- Value of Each Client $6,500

This increases revenue now to $257,400 which is more than double the size of your business, or a 119% increase in your business. (Note: You may not be a Business Coach however the same principles apply).

So could you achieve an increment of 30% in the three key areas? Well lets look at this example ... is it possible to ATTRACT 15 more leads a month? Could you really improve your CONVERSION rate by 1.2%? Is it realistic to expect your client value to INCREASE by $1,500?

The answer to all of these questions is YES of course ... these are not dramatic increases. Combined though they can make a dramatic difference in your business results.

So if you are looking to increase your business right now and create greater success then what you will want to do is put all of your FOCUS on making incremental improvements in these three key areas of your business.

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