Dress For Success
Dressing for success isn't an option if you're a professional
sales person.
According to a February 5th article in the Wall Street Journal,
formality in dress is returning.
Bill Brewer, of the Bickel and Brewer Law Firm says, "I think
people expect high-powered lawyers to look like high-powered
lawyers."
What about extremely successful salespeople? Shouldn't you
dress for success too? Of course!
The best wardrobe advice I've ever seen is "Buy half as much
and spend twice as much." I wish I could remember the author's
name - but I can't.
Not a day goes by without companies announcing more employee
layoffs. You can bet the layoffs don't include the best,
brightest, and employees who make it a point to dress for
success. That's not the way it works.
Looking professional during a sales call also means matching
your belt to the color of your shoes.
And speaking of shoes - they should always be shined. It's a
little thing and you already know - in sales little things
mean everything.
Like all professional salespeople you are walking billboard.
How do you want people to react you?
What do you want people to think about you?
What first impression do you want to create?
What do you want people to remember about you?
If you want your personal billboard to say "Sounds good
and looks good" - you'd better dress for success!
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